The scope of product communications includes all documents, including presentations, that describe or discuss a manufacturer’s or resellers products. Many fall short of the effectiveness they could have, for one or both of these two reasons:

The full document audience is not addressed.
The Solution Ownership Cycle is not effectively applied.

Solution Ownership Cycle

Document Stakeholders

Document stakeholders are the decision-makers who rely on the documents to perform evaluations, make decisions, or engage in technology planning.

For example, key stakeholders who rely on A&E specifications documents include:

Architecture & Engineering firm design engineers and security risk consultants
IT infrastructure systems architects and design engineers
Security design consultants
End-user customer IT product evaluators
Network designers
End-user customer cybersecurity specialists
Corporate procurement personnel
Security integrators
End-user customers:
- Security directors
- Security operations managers
- Facility managers
- Business operations managers
- Operations consumers of business-related security system information