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White Papers

White papers make companies credible. They help position companies as thought leaders, and they help the selling process by informing and educating the prospect base. The most highly-effective white papers follow the 3-30-3 rule.

White papers have staying power. They rise above the general marketing noise because they contain substantive content that educates and enables. They open the door to follow-on pieces including high-value blog postings.

If you are not using white papers effectively, you are letting your competitors capture the prospects who are strongly interested in what you could have said, but didn't.

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